They say a picture is worth a thousand words, but for your business, it could be worth a whole lot more than that. Human connection is emotional. Emotion is a powerful force. In fact, a Harvard [...]

How has a shoe company turned everyday people into athletes in their own mind? When you think of Nike – you immediately picture great athletes, the swoosh, or the JUST DO IT slogan, right? [...]

So we talked before about how your customer should always be framed as the hero in your marketing. This might lead you to ask — if the customer is the hero, then what does that make my company? [...]

One of the best secrets to clearly talking about your company… is to STOP talking about your company. Here’s a little storytelling 101 for you. This is called a story arc In the exposition, [...]

Yes, there actually IS a magic number. Have you ever looked at an ad that was so crammed full of information that you simply didn’t have the energy to sort through it? Have you ever sat through a [...]

It’s 2017 and advertising is dead Advertising as we knew it anyway Today, I want to talk to you about why major companies are scaling down their advertising budgets and how they are changing the [...]

Let’s just get to the point. You know those community coupon books you get in the mail twice a week? The ones with all the local business coupons for dry cleaners, and restaurants and lawn [...]

Listen, this is your year to get clear. Companies who prioritize, monitor and nurture their brand consistently outperform their competitors. When you think about any given category, only one or [...]

As a branding consultant, I often pick on marketing, but the truth is that I am a firm believer in it. The catch is, I believe that every marketing campaign that is not formed from a strong brand [...]

As your branding becomes more clear and focused your effectiveness will become more potent. Take Stevia for example. Stevia is up to 300 times sweeter than sugar. To sweeten your coffee, you [...]