In classic storytelling, the main character exists in one world but dreams of a better one. This is the character’s vision. The entire story revolves around the question “will the character get to this better world?”
When your business has a solid vision, you become immediately more compelling to your audience. They want to share in your journey and support you along the way.
If you’re looking to define your brand vision, we’d love to help.
Free Branding Guide
Never miss an episode! Follow us on linkedin to get our weekly branding and marketing tips directly to your feed.