Finding Yourself as a Brand

One of the most important things that every business needs to clearly identify is their brand beliefs. Now, I use the word “beliefs” to describe your brand’s vision, mission, values, and purpose.

Your brand’s beliefs must be defined internally, so they can attract externally. Clearly defined beliefs will uncover the passion and heart of your business. They answer emotionally-connective questions like:

  • Why do you get up in the morning and do what you do?
  • What drives you?
  • What better world are you aiming to contribute to?
  • What do you stand for and against?
  • What values do you operate your business out of?

By clarifying these beliefs, your team will be passionate, inspired and consistent while attracting like-minded customers.

My favorite quote by Simon Sinek is “People don’t buy what you do, they buy WHY you do it.”

Brand’s like Whole Foods, Starbucks and Tom’s Shoes are shining examples of this way of thinking put into action in the marketplace.





Richard EnsleyRichard Ensley is the founder of Detroit-based Priest & King, a brand strategy consultancy focused on clarifying brand messaging to attract customers.

Connect with Richard on LinkedIn for daily insights, tips, and hacks to grow your business.

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