What’s Sweeter than Sugar?
As your branding becomes more clear and focused your effectiveness will become more potent.
Take Stevia for example. Stevia is up to 300 times sweeter than sugar.
To sweeten your coffee, you might have to add a whopping tablespoon of sugar while you would only require a tiny drop of stevia to get the same result.
Stevia is more potent.
In business, branding and marketing are much like stevia and sugar.
Branding is more concentrated and potent while marketing requires heavy doses to achieve the same effect.
Even though building a brand can take years and marketing can be executed on a dime, A marketing campaign can be forgotten in minutes, but an effective brand experience can last a lifetime.